Discover our most-loved iconic pieces, carefully curated from customer favourites and timeless essentials. From everyday staples to standout styles, explore the products our community keeps coming back to
Discover our most-loved iconic pieces, carefully curated from customer favourites and timeless essentials. From everyday staples to standout styles, explore the products our community keeps coming back to
Founded in 1959 by Ruth Handler, a mother and visionary entrepreneur, whose inspiration for Barbie came from recognising a gap in the market. Ruth's philosophy behind Barbie was that through the doll, children could be anything they wanted to be.
Ruth and Elliot Handler went all in to run the first Barbie commercial during the Mickey Mouse Club TV Show.
Always dressed to impress, the first Barbie Fashion Designer was Charlotte Johnson.
Barbie goes to space before man lands on the moon
Debut of Barbie's boyfriend, ken
The First Barbie Dreamhouse debuted
Barbie goes global
1970's
The first Barbie styling head
1980's
The first Black and Hispanic Barbies debut
1990's
The best-selling Barbie doll ever - the 1992 Totally Hair Barbie
The pop band Aqua releases iconic dance hit 'Barbie Girl'
A series of first serving country and community Barbies are released
Princess power becomes a rite of passage
2000's
Over 30 movies are released
Barbie celebrates their 50th anniversary
2010's
Barbie's most diverse fashion doll line ever, introducing 3 new body types.
