In the 60s and 70s, it was all different shades of denim from deep navy to sky blue, with a super high waist fit and flared bottoms. The decade was heavily influenced with disco and rock ‘n’ roll which of course impacted the fashion trends. Celebrities such as Farrah Fawcett could be spotted donning the look, as well as youth all over the world. Double denim would also make its mark on the fashion scene with celebrities like Cher wearing the look that was otherwise saved for cowboys and miners during the gold rush.

The 90s was the decade where mum jeans were cool; featuring a high waistline and slightly baggier fit around the legs. This trend took into account comfort and style. As we moved through the decades, the jeans got tighter and the rise got lower. Distressed denim trends began to emerge along with the 90s grunge movement.

When it comes to choosing your perfect denim, the fit is everything! If the jean is a bad cut or sitting to firmly on the body, you're not going to feel comfortable and it's going to show! That's why we wholeheartedly believe in stretch denim that moves with you so that you can go about your day to day with ease. Pair that with a wide leg cut, and you've got a dreamy pair of denim jeans!

Another staple item is the stylish, yet versatile denim jacket. Featuring a flattering peplum silhouette, button down front and long sleeves that keep you covered under the sun, or warmer in the wind. Wear it over one of our prom dresses or flare skirts for a retro-inspired look.