For a lot of us, denim is our go-to in everyday life, whether it’s a great pair of jeans or an easy to throw on denim jacket. But what are the origins of denim and how did it ever come about?

In 1873, Jacob Davis and Levi Strauss created the fabric that we know today as denim. This fabric was transformed into durable and sturdy work pants for men that did labour intensive jobs. In the early days, jeans were fitted with deep pockets and copper rivets to prevent rips. In modern times, we still have great usable pockets, but the rivets are now more for a style element rather than a structural piece. Denim has come a long way from its humble beginnings as work wear. Now denim clothing is the ultimate fashion staple that everyone should have in their wardrobe.

Denim through the decades

Denim in the 70s

In the 60s and 70s, it was all different shades of denim from deep navy to sky blue, with a super high waist fit and flared bottoms. The decade was heavily influenced with disco and rock ‘n’ roll which of course impacted the fashion trends. Celebrities such as Farrah Fawcett could be spotted donning the look, as well as youth all over the world. Double denim would also make its mark on the fashion scene with celebrities like Cher wearing the look that was otherwise saved for cowboys and miners during the gold rush.

Denim in the 80s

Acid wash reigned in supreme in the 80s and came in everything from skirts to shorts and even skorts. Jean jackets also gained popularity in the 80s, traditionally in the form of utility jackets but soon became a popular choice of outerwear in this decade. Fun patches and designs were added onto these jackets to make them fun, funky and bold!

Denim in the 90s

The 90s was the decade where mum jeans were cool; featuring a high waistline and slightly baggier fit around the legs. This trend took into account comfort and style. As we moved through the decades, the jeans got tighter and the rise got lower. Distressed denim trends began to emerge along with the 90s grunge movement.

Denim in the 00s

In the 00s, denim as we know it today came to be. Denim is now extremely diverse and includes prints, embroidery, different styles and unique new cuts and shapes. Just like history, fashion trends in time always tend to repeat themselves! We see retro jeans like high-waisted cuts and flares back on the heavy rotation. How could we forget the iconic Britney Spears and Justin Timberlake double denim moment at the 2001 American Music Awards!?

Choosing the best denim piece for you

When it comes to choosing your perfect denim, the fit is everything! If the jean is a bad cut or sitting to firmly on the body, you're not going to feel comfortable and it's going to show! That's why we wholeheartedly believe in stretch denim that moves with you so that you can go about your day to day with ease. Pair that with a wide leg cut, and you've got a dreamy pair of denim jeans!

How to Style Denim Pants & Jeans

Our favourite part about wearing denim is that it can effortlessly work in with all your wardrobe staples. Whether it's a chambray or dark blue denim, it will make the perfect everyday option. Dress your denim jeans, skirts and shorts up with a blazer and some bright heels, or dress it down with a casual striped top and a pair of ballet flats. You can also make use of a denim jacket to take a more casual approach to wearing a pretty floral dress while also providing yourself that extra layer.

How to Wear a Denim Jacket

Another staple item is the stylish, yet versatile denim jacket. Featuring a flattering peplum silhouette, button down front and long sleeves that keep you covered under the sun, or warmer in the wind. Wear it over one of our prom dresses or flare skirts for a retro-inspired look.