To execute this project, fresh flowers were arranged on large foam boards, creating intricate patterns and gorgeous colour combinations that were shot from above to create the framework for our prints, including placement prints that were directly translated onto garment patterns. One of the standout prints is Everlasting Daisy, which later inspired a spinoff print, Lasting Memories. This unique design was born from a moment of creative spontaneity, where scattered petals on the floor became the inspiration for a floral masterpiece.
A true highlight of the collaboration was the reinterpretation of our best-selling Bella Rosa Print. Using insider florist techniques, the team manipulated rose petals with a method called ‘reflex,’ curling each petal to create an artistic, three-dimensional effect.
Each floral arrangement was professionally photographed at a studio, ensuring every detail was captured before the images were meticulously edited to be print-ready. The next step was to craft these prints onto natural fibres like Viscose/Linen blends, Viscose Twill, and Cotton blends, creating our luxurious signature fabrics.
Our new Vasette collection also embraces our love of feminine silhouettes, reminiscent of a ribbon-cinched bouquet of flowers. The Springtime Floral and Beautiful Moments prints both feature intricate detailing, self-fabric rouleau straps, and delicate floral belts, all crafted with embroidered edges.
